Pristine Original

Studio ARTEC
/
Commercial – Retail
/
Kosovo
Company Name
Studio ARTEC
ARCHITECTURAL CREDITS
Studio ARTEC
Project Team
Ilir Llonçari – Lead Architect
Lorik Llonçari – Interior Designer
CLIENT/OWNER NAME:
Skirton Pruthi
Project Name:
Pristine Original
Company Country:
Kosovo
Project Country:
Kosovo
Project City:
Prishtina
Project Category:
Commercial – Retail
Project Area:
19 sqm
Completion Date:
20200720
Project overview
who gives a f*** about PANTONE color trends of this or any year… We wanted a yellowish orange color.. We didn’t want a counter, we wanted a rock as a testament of a new superbrand…his super clothing brand store has a unique and striking design, primarily featuring a bright yellow color scheme. The choice of yellow is intentional, as it is often considered one of the most disliked colors. This design decision aims to make the clothing items stand out more prominently against the vibrant background, ensuring they are the focal point for customers.Key features of the store include:Yellow Interior: The entire interior, including walls, ceiling, and floor, is painted in a vivid yellow hue. This creates a bold, monochromatic environment that is both eye-catching and unconventional.Minimalist Design: The store’s layout is minimalist, with few furnishings and fixtures. This minimalism further emphasizes the clothing items on display, avoiding any distractions.Strategic Lighting: Vertical light fixtures are strategically placed on the walls, adding to the modern and clean aesthetic of the store. The lighting also enhances the visual impact of the space, making the colors and textures of the clothes more apparent.Central Display: A large, rough-textured stone pedestal stands in the center of the store with the brand name “PRISTINE” engraved on it. This central element serves as a focal point and adds a touch of natural contrast to the otherwise stark yellow surroundings.Clothing Display: Clothes are neatly arranged on simple yellow racks along one wall. The clothing items, in neutral or dark tones like black, white, and gray, stand out sharply against the yellow background, drawing immediate attention.Overall, this store’s design is a bold statement in retail interior design, using an unpopular color to create a visually impactful space that ensures the clothing remains the primary focus.
Project history
Skirton Pruthi embodies a vision for innovative retail concepts and meticulous attention to detail. Skirton has a keen eye for emerging trends and appreciates the bold, unconventional design of the store, recognizing how the strategic use of yellow makes products stand out. This aligns perfectly with Skirton’s goal of creating memorable and distinctive shopping experiences that push the boundaries of traditional retail.Focused on building a brand known for its creativity and boldness, Skirton values high-quality displays and a customer-centric approach. The minimalist design, which highlights the clothing and ensures a clear shopping journey, resonates with Skirton’s understanding of the importance of a strong brand identity. With a market-savvy mindset, Skirton is inspired by the store’s use of psychological marketing tactics and aims to implement similar strategies in their entrepreneurial endeavors.