The client’s primary requirements for the new development stem from the necessity of housing both the media group’s offices and broadcasting spaces within a single building. Central to this objective was the creation of a structure that seamlessly integrates the media and management facets of the owner’s business, with a particular emphasis on accommodating larger television studios. The outcome is a functional broadcasting complex featuring 3000 m2 of modern television studios alongside innovative office space.Currently, the media group operates within a 7-level building, utilizing the studios for broadcasting news and shows, thereby facilitating smoother and more successful business operations.In addition to meeting the owner’s functional criteria, the project aspired to set a benchmark for media building design in Bulgaria and Europe, focusing on architecture, sustainability, and contemporary design principles. This ambition has been realized, establishing the development as a notable example in both regional and continental contexts.
