The ISHO project was conceived from the very beginning both in connection to the city, through a careful consideration of its siluete and presence within the urban context, and in relation to the adjacent public space. Therefore, therough the clarity of the morphology and the architecture of the façade, the project becomes an important part of the cityscape,while the commercial areas at ground floor level, the portico and the reduced height of the volume placed along the pedestrian oute bring the project to a more familiar, human scale.