Jo&Joe Contemporary Hostel as Social Theatre

ENTERPRISE Architecture&Design

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Interior Experience – Bars & Restaurants. Hotels

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Hungary

Company Name

ENTERPRISE Architecture&Design

 

COMPANY COUNTRY:

Romania

ARCHITECTURAL CREDITS

Interior Design Company: Enterprise Architecture&Design

Project Team
Interior Design Project Leader: Arch. Carmen Tanase Interior design team: Arch. Ana Cimpeanu, Arch. Elena Gheorghita, Arch. Georgiana Miu
CLIENT OR OWNER NAME:

Klauzál Hotel Kft

Project Name:
Jo&Joe Contemporary Hostel as Social Theatre
Project Country:

Hungary

Project City:
Budapest
Project Category:
Bars & Restaurants. Hotels
Project Area:
around 10.000 sqm
Completion Date:
2026-01-01
Project overview

The project explores how contemporary hospitality can move beyond accommodation to become a catalyst for social interaction, spontaneity, and shared experience. Through scenographic interiors, playful cultural references, and fluid spatial organization, JO&JOE Budapest creates an environment that reflects the energy and diversity of the surrounding Jewish Quarter while responding to the evolving expectations of a new generation of travelers.

Project history
The design is driven by a series of core values: humor, freedom, creativity, joy, and youthful energy — while maintaining a balance between international accessibility and a strong local identity. Throughout the project, references to Budapest’s culture are reinterpreted in playful and contemporary ways, from communal tables inspired by the city’s iconic bridges to graphic interventions derived from the Rubik’s Cube, one of Hungary’s most recognizable inventions. Everyday scenes of Budapest life appear throughout the interiors as ironic and immersive artistic moments. Developed across six levels and accommodating 382 beds, the hostel is conceived as a dynamic social ecosystem rather than a conventional hospitality environment. Every corner of the space unfolds with a sense of surprise and joy, while the overall composition follows a theatrical narrative, revealing itself through a carefully choreographed sequence of experiences.